New Balazuc Collection Launches 11th September
At long last the end is in sight - the exhausting process of bringing a collection to launch is nearly finished. From first thoughts about designs to actually making them available to customers is always a more tortuous route than I ever remember or imagine. This year there have been production mountains to climb that were completely outside our control and at times I really wondered if we would be able to overcome some of the obstacles. In fact at one point I was ready to chuck in the towel. But along the way there are wonderful moments - from print samples finally coming together, to actually seeing something made up in a new design, through to photography and first press reactions.
Balazuc is the first full collection that I have produced. I'm not even very sure why or how it happened - it certainly wasn't the intention as bringing one fabric into production, let alone ten, is a big undertaking for a small company - but as each individual design suggested itself it became impossible not to include it. The final collection includes five designs - Morocco Stripe, Morocco Marchprint (of which more in a later blog), Trefoil, Posy and Sprig - each in an Ivory and Natural version.
The collection will be available to order from 11th September but we are taking orders for cuttings now (see the Samples section of our website). Prices are from £82/metre.
I would very much like to thank the fantastic team at our printers, particularly Lesia, who is so brilliant to work with and has the ability to see what's in my mind and help me get it into print. The final version of this fabric is a million miles from where we started and I couldn't do it without her incredible skills. It's all very well having the ideas but you can't cover a chair in ideas!
In May, we started to show the collection to editors and stylists at the interiors magazines. I could not have hoped for a better response - and I hope to be able to write about some amazing coverage in the next few weeks. Not counting any chickens but with luck and a fair wind etc.
Other new fabrics that I couldn't resist adding this season are new colourways in the beautiful Couronne Aged Linen - Damson Pink and Smoke Grey - and a new printed check linen that allows us to colour match a check to any of our fabrics giving untold new design possibilities. In fact, as I write we are producing a new grey version to line Couronne Smoke Grey curtains being made for our Decorex stand.
Which is where we are headed in a few weeks when we exhibit at Decorex International and have the chance to show the collection to the industry. If you are going, we will be on Stand G9 - bang slap next to fabric Goliaths Prestigious and Iliv - bit of a minnow in a big pond!
It will give us a really good idea of the year to come which, on the back of reaction so far to these new designs, has us feeling pretty chipper. Do get in touch if you'd like to talk to us about Balazuc, or anything else!
Best wishes from Scotland,
01738 860066 | firstname.lastname@example.org